Highly personalized direct mail lifts response, increases repeat orders and significantly impacts average order size. As an opportunity to personally connect, variable printing helps deliver the right message, with the right offer, at the right time.
We pair our dynamic print capabilities with sophisticated Digital Asset Management (DAM) technology. Through taxonomy creation and metadata models, DAMs allow organizations to efficiently catalog and access content for use across marketing channels, including direct mail. Leveraging the DAM enables our clients to store and catalog an unlimited amount of variable content for direct and digital initiatives, exponentially increasing the degree of personalization in print. Dynamic content can include: names, logos, photos, offers, copy, charts, graphs, legal disclaimers and more.