Delivering on the promise of relevance requires implementing the optimal customer engagement strategy. The data-driven approach of our expert consulting practice guides marketing initiatives that improve the brand experience and lead to bottom-line results.

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Companies with strong omni-channel customer engagement retain an average of 89% of their customers, compared to only 33% for those with weak engagement.

Strategic Consulting Services

In a time when customers are flooded with marketing messages, our strategic consulting capabilities — at the enterprise level as well as within expert areas — break through the clutter by providing a framework that delivers a comprehensive view of the customer, relevant messaging and an exceptional experience across multiple channels.

Precision Path™ is our proprietary approach to assess a brand’s “readiness” to deliver the promise of 1:1 marketing across all key areas. The result is a gap analysis against best practices and a detailed Customer Engagement Roadmap addressing five key dimensions: Strategy & Planning, Data & Data Management, Insights, Interactions, and Enabling Technologies.

CRM Strategy provides an enterprise approach to delivering seamless customer engagement across all customer groups and all channels.

Customer Contact Strategy focuses on the strategic and tactical plan to align audience, offer and timing to optimize contacts across different customer profiles.

Our practice leaders focus on specific areas of organizational need, providing guidance that optimizes results. Examples include:
-| Data Management Strategy
-| Email Strategy
-| Direct Mail Strategy
-| Cross-Channel Strategy
-| Campaign Management Strategy
-| Martech & Marketing Tools Strategy
-| Creative Strategy
-| Business Intelligence Strategy
-| Research & Customer Experience Strategy

In a recent report, Precision Dialogue’s offering in strategy consulting, journey map development, creative services, marketing program execution, and measurement of customer emotional response grounded our performance as a Leader in Customer Engagement Strategy.


The 5 Keys to Customer-Centric Marketing

Stop Counterproductive Communications.
Start Customer-Centric Experiences.


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