We can help you realize your marketing potential, from possibility to precision.

Delivering on the promise of customer relevance requires implementing the optimal strategy. Our expert consulting practice develops insight-driven strategies that guide marketing initiatives and lead to improved customer engagement.

It’s time to be relevant to your customers, right now. We’ll help you understand where to start and how to harness the moving parts that are specific to your business. In our experience, we see a common evolution to true engagement. Each client falls uniquely within this continuum, and our consulting approach is tailored accordingly.

Customer Engagement Evolution


a working foundation
  • Strategic plan
  • Single view of the customer
  • Enabling tools and technology
  • Process development
  • Initial testing


customer engagement
  • Analytic-driven contact strategy
  • Robust testing plan
  • Dynamic imagery and copy
  • Trigger events
  • Loyalty ‘program’
  • Marketing automation


into best practices
  • Multivariate testing
  • Optimization
  • Attribution / marketing mix modeling
  • Next best action
  • Apply contextual data
  • Advanced customization
  • Enhanced triggers, with models


in a true 1:1 dialogue
  • Automated, triggered marketing in real-time
  • Ongoing response and value assessments by individual customer
  • Omni-channel integration
  • Customer advocacy at the core
  • Customer at the center of entire organization

Last year, we were named a Leader in Customer Engagement Strategy by Forrester Research, in The Forrester Wave: Customer Insights Services Providers, Q4 2015. The report cited our strategy consulting, journey map development, creative services, program execution, and emotional response measurement offerings as the main drivers of our top rank.

Strategic Consulting Capabilities

Our Thoughts in Action

How to Achieve Quality Reporting with Tableau Drive Methodology

By | October 21st, 2016|Categories: Business Intelligence, Perspectives|

At Precision Dialogue, our Business Intelligence team personifies the Tableau Drive Methodology (TDM). That’s because it helps us make real-time choices based on analytics from the most current data, allowing early results to enable more appropriate transitions without waiting for final project conclusions. Here’s a better look at the methodology and how we...

Tech Architect Donates Know-How at 2016 CLE GiveCamp

By | October 4th, 2016|Categories: Email Services, Perspectives|

Over the summer, Cleveland hosted its seventh annual GiveCamp. And one of Precision Dialogue’s very own technical architects, Bill Cohen-Kiraly, took on an active role in it ꟷ for the second year running. GiveCamp is an intensive, weekend-long event that helps boost area nonprofits in need of tech-friendly production. From developers and designers to project managers and creative...

The Coding Fix to Correctly Display Emails in Microsoft Outlook

By | August 23rd, 2016|Categories: Email Services, Perspectives|

DPI (Dots Per Inches) scaling is a setting specific to Microsoft Windows. Designed to help readers with visual difficulties, it increases the size of elements within a view port by 150 percent. However, this setting also distorts the uniformity between text, table widths and images within email messages. While Microsoft Outlook converts fonts...

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