Upcoming Webinars
04/27/2011
Presenter: Adrienne Embery-Good, Senior Search Strategist at Metrics Marketing
Today's online environment facilitates and aggregates personal opinion. People regularly share their thoughts, feelings and recommendations as they relate to the businesses they engage day to day. This results in unprompted, transparent, honest and dishonest discussions about brands. Learn preemptive measures as well as the steps to take in the event of a reputation attack.
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On-Demand Webinars
03/29/2011
Presenter: Dean Westervelt, VP, Strategy & Analytics, Metrics Marketing
Like “optimization” before it, “social CRM” (sCRM) is the latest catchphrase that has marketing and customer intelligence professionals abuzz.
Broadly, social CRM is the application of emerging social technologies, strategy, and data to traditional customer relationship marketing (CRM) practices. Core sCRM components to consider when extending traditional CRM approaches are strategy, data, and underlying technology used (e.g., text mining).
Learn to separate the myths about sCRM from the realities. This presentation will highlight current realities and challenges facing each of these three foundational aspects of sCRM.
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03/23/2011
Presenters: Brandon McInnis, E-Commerce Practice Director & Lisa Dragin, Research and Customer Experience Manager at Metrics Marketing
Problems with the checkout process are the biggest single source of revenue loss for most e-commerce businesses. In the US, 45% of online shoppers admitted having abandoned shopping carts "multiple times" within a specified three week period. More than ever, retailers need to optimize the customer experience. Customer expectations are rising and improvements in checkout design are failing to keep up.
This webinar will help guide you through the processes needed to increase transactional conversion rates within your website. Real-life examples from top online retailers are used as case studies to examine what’s needed to find the balance between a customer’s expectations and a retailer's need to generate a sale. We will discuss shopping cart best practices and guidelines to help benchmark your checkout next steps.
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02/22/2011
Presenter: Marci Hower, VP, Interactive Services at Metrics Marketing
Email’s role in the marketing world continues to shift as new mediums like social and mobile develop and customer preferences change, certain trends have emerged that will clearly impact the way marketers do business in the year ahead. Learn 11 new ways you can optimize your email campaign for 2011 from industry best practices and client expertise.
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01/26/2011
Presenter: Adrienne Embery-Good, Senior Search Strategist at Metrics Marketing
Did you know that people searching for local businesses in search engines are more likely to convert and become clients? The rapid rise of Local Search has prompted businesses to get in the game, but they will soon realize that just creating a local listing is not enough. Your website could get benched by search engines without a strategy to optimize, promote and refine your local presence. Whether you are a dealer with franchisees across the country, or a brick and mortar business looking for efficient marketing tactics, this webinar will lend insight into the best practices for Local Search Optimization.
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12/15/2010
Presenter: Alison Krejny, Search Engine Marketing Specialist (SEM Specialist) at Metrics Marketing Group
It’s not about getting every click, it is about getting the most profitable click. Don’t let your Search Engine Marketing (SEM) campaign get stale. Apply advanced strategies to not only increase campaign performance, but also increase conversion rates and maximize your marketing budget.
This webinar is geared toward advanced Search Engine Marketing specialists and managers.
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11/02/2010
Presenter: Todd Thompson, Partner at Metrics Marketing
Segmentation seems like a great idea, right? So why do so many companies fail to implement it successfully? Find out “when and why segmentation fails” and what you can do to avoid being a casualty.
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10/20/2010
Presenter: Marci Hower, VP, Interactive Services at Metrics Marketing
Do you want more confidence when you click the “launch” button on your emails? Have you ever wanted to take back an email after you sent it? This webinar will provide you the peace of mind of never having to say I’m sorry again. We will give you a well rounded checklist to make sure your emails pass the quality assurance test. You will be scrambling to take notes in this very practical webinar. But don’t worry, we’ll make sure you get a checklist as a follow up to the webinar.
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09/17/2010
Presenter: Megan Smargiasso, Marketing Manager at Metrics Marketing Group
Discover how to get found online by creating, promoting & optimizing your brand’s message.
The internet has changed the way people learn about and shop for products and services. This changing nature of business also changes the way we market to our customers. This webinar will provide the basics of how to use inbound marketing techniques to attract more qualified prospects to your business and how to achieve inbound marketing success.
Participants will learn how to get found online and generate leads more effectively by leveraging search engine optimization, blogging, and social media marketing. We will also discuss how inbound marketing channels deliver lower cost per lead than outbound channels and why social media and blogs are the most rapidly expanding category in the overall marketing budget.
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09/17/2010
Presenter: Megan Smargiasso, Marketing Manager at Metrics Marketing Group
Discover how to get found online by creating, promoting & optimizing your brand’s message.
The internet has changed the way people learn about and shop for products and services. This changing nature of business also changes the way we market to our customers. This webinar will provide the basics of how to use inbound marketing techniques to attract more qualified prospects to your business and how to achieve inbound marketing success.
Participants will learn how to get found online and generate leads more effectively by leveraging search engine optimization, blogging, and social media marketing. We will also discuss how inbound marketing channels deliver lower cost per lead than outbound channels and why social media and blogs are the most rapidly expanding category in the overall marketing budget.
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08/18/2010
Presenter: Cathleen Zapata, VP, Research & Customer Experience at Metrics Marketing
Who are your customers and what are their goals, wants and needs? What are they trying to achieve? Surveys are a powerful tool to obtain quantitative statistically valid data to optimize your product or Web site to improve conversion and the overall customer experience. Learn different ways survey research can be used, best practices to achieve the response rate you’re looking for, how surveys can be coupled with other research methods and more. Best practices and latest trends will be discussed.
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05/21/2010
Presenters: Jesse Engle, SVP & GM at CoTweet; Marci Hower, VP, Interactive Services at Metrics Marketing
If you're wondering what all the chirp is around Twitter...you've come to the right place. The new social media phenomenon has swept the nation and left many businesses in the dark. During this webinar, you will learn how to use Twitter for business. We will unveil a solution to manage your corporate twitter accounts through a platform called CoTweet, which helps companies reach and engage customers using Twitter like never before.
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04/22/2010
Presenter: Marci Hower, VP, Interactive Services at Metrics Marketing
Participants will learn how to avoid being mistaken for junk mail and create an impactful retention (and acquisition) program with newsletters. Topics will include the subscription process, content, presentation and design guidelines. To top it off, we will showcase real world examples for inspiration (and imitation).
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03/25/2010
Presenters: Marci Hower, VP, Interactive Services at Metrics Marketing & Lorrie Sole, Interactive Marketing Manager at Kelly Services
Are you fighting to get your local markets aligned with corporate marketing initiatives? Are you nervous that their marketing efforts are not in compliance with CAN SPAM? Is it hard to enforce branding guidelines at the local level? Kelly Services had these same problems and now local branches are enthusiastically sending email messages to their customers that are branded, government compliant, and customizable. Find out how this transformation took place by joining us.
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02/24/2010
Presenter: Cathleen Zapata, VP, Research & Customer Experience at Metrics Marketing
An effective landing page can double conversion rates and increase your return on investment in search marketing. Rather than an afterthought, a landing page is a valuable marketing tool that deserves as much attention as any other. Learn how to maximize the results of your landing pages for online events and other purposes today.
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01/21/2010
Presenter: Marci Hower, VP, Interactive Services at Metrics Marketing
Automated eMarketing: Getting the Tactical Execution Automated So You Can Focus on the Strategy
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