It's not a database...it's the Central Marketing Brain.
Precision Dialogue develops and manages some of the most sophisticated databases in use by engagement-based marketers. Unlike traditional marketing databases which are focused on an outbound only construct – a Precision Dialogue marketing database is designed to be a dialogue hub where all outbound, inbound, and “listening” activities are organized. This requires our advanced methods for integrating a wide spectrum of disparate data – from customer records and transactions to econometric, market, and social media data.
Precision Dialogue database management services provide you with the foundation required to support knowledge based strategies and tactics.