Precision Dialogue has implemented several SEM programs for several clients in a variety of industries. 

• Industrial Products Distributor (link to brief overview)
• Apartment Management Company (link to brief overview)
• Heavy Equipment Manufacturer (link to brief overview)
• Professional Service Company (link to brief overview)
• Financial/Banking Institution (link to brief overview)

Industrial Products Distributor

• National Google and Yahoo! sponsored search programs for both their MRO and OEM divisions.
• The goal of the program was to build brand awareness, as well as drive traffic to their online catalog.
• The marketing of key words in the top search engines helped drive over a half a million targeted users to their web site with a $2,000 a month budget.
   
  The average cost per lead was a mere $0.88, much lower than other marketing methods

Apartment Management Company

• Google and Yahoo! programs are both nationally targeted for corporate leasing rentals and locally targeted for traditional apartment rentals.
• The goal of the program is to increase traffic to their website and leasing office.
  
  The past 6 months the search programs have directed nearly 2,000 active searchers to the their website with an average CPC of $0.85 and a $300 a month budget

Heavy Equipment Manufacturer

• Google and Yahoo! programs are geographically
  targeted by states that typically have heavy snowfall. Each campaign runs during their active purchasing season only.
• The goal of the program is to heighten brand awareness and quality, while simultaneously driving sales leads to the distributors/stores. 
• The average cost is $25/M impressions, with over 82,000 daily impressions, the cost to serve users that are actively seeking information about the product is minimal.
  
  The program resulted in an above industry average of 4.5%-5.5% click through rate.

 Professional Services Company

• Google and Yahoo! programs are locally targeted to the Cleveland area.  The monthly budget fluctuates and coincides with the selling season trends.
• The goal of the program is to increase brand and service awareness, while simultaneously driving sales leads to the website. 
• The program consistently performs well with an average click through rate between 7.5%-10%
• This past calendar year the search programs have directed over 700 active searchers to the clients website at an average cost of $50 per month.
  
  For every $1.00 investment this company generated $83.00 in sales.