Search Engine Marketing (SEM) is marketing a web site via search engines, whether it be by improving rank in organic listings, purchasing paid listings or a combination of these and other search engine related channels.
SEM is a very important online marketing tool because the behavior of search is more of an indicator of purchase intent than any other online activity. When a consumer searches the Web through a search engine such as Google or Yahoo!, they are in an active “hunt mode”. This mode is unique because it indicates that the person is actively seeking information. This "hunt mode" means that the searcher may very well be somewhere in the purchasing cycle, researching a product or service to try and satisfy an immediate need or future need which will ultimately drive traffic and sales to a web site, online catalog or brick and mortar store.
Precision Dialogue Best in Class SEM Services
Precision Dialogue utilizes a variety of SEM methods to assist our clients in reaching their Search Engine marketing goals.
Precision Dialogue SEM Methods include:
- Natural Optimization
- Paid Search
- Paid Inclusion
- Geo-Targeting
- Specialty Engines
- Specialty Marketing
- Contextual Advertising
Precision Dialogue takes pride in our in-depth research and reporting that we utilize to create custom designed search programs tailored to meet our client’s online search marketing needs. Whether it’s a Pay-Per-Click (PPC) program or a Natural Search Optimization program Precision Dialogue E:
- Full review of current site content and design.
- Review and analysis of any web logs and site data.
- In-depth keyword research, reporting and analysis
- Keyword Rank Evaluation
- Competitive Ranking Analysis
- Search Volume Report
- Search Trend Report
- Program and keyword recommendation based on initial findings.
- Keyword selection and copywriting
- Program set-up and implementation
- Program maintenance
- Monthly Traffic Report
- Conversion Tracking Report
- Page resubmission
- Bid management
- Campaign Optimization
See some of the successes our clients have had.
