July 23, 2014
Emotional Testing: A Deeper Understanding to Improve the Customer Experience
Join us as we discuss a groundbreaking methodology into gaining customer insights. Emotional testing, done via cutting-edge EEG technology, allows researchers to track how your customers actually feel and their levels of engagement in real time. Understanding how customers emotionally respond to your website, direct mail piece, email, video, store or branch experience, product interaction or a different channel will refine and perfect the overall customer experience with your brand. In this webinar, we will provide an overview of emotional testing technology and methodology, discuss what types of insights you can gain, and share why deeper levels of insights are important in creating marketing communications that encourage customers to take action.