March 7, 2014
How Social Advertising is Shaping Up in 2014
Keeping up on the new social advertising tools throughout the year will be crucial to being successful in 2014. Below is a list of the social platforms with advertising programs that plan to change as the year progresses. Twitter: As Twitter continues to evolve their advertising programs, companies should invest into this growing platform. It is estimated that Twitter will hit ad revenue of $1 billion in 2014. To achieve this, they are working to help companies gain more followers and increase engagement on their platform through various advertising options.