How can you reach your destination with no map?

Data Collection Strategy Document
We conduct a preliminary data asset audit through interviews and requests from key personnel. We identify and prioritize data asset needs and then outline a strategy for collection of such data, demonstrating how we will fill-in the data gaps over time through incremental campaigns, market research and 3rd party data. We will also include budgetary estimates for a) the construction and maintenance of the data repository (options for in-house capabilities); and b) enhancement data pricing.

Refine Current Initiatives Document
We will conduct a preliminary audit of current online marketing initiatives, products and services through interviews and requests from key personnel. We then break each initiative down and evaluate it against our process and approach with attention paid toward identified gaps in the process and suggestions on how to optimize each campaign and marketing effort moving forward. We will specifically be looking at ways to increase your return on investment in creating new marketing initiatives and in optimizing existing ones.

Collect and analyze online data to gain a better understanding of untapped markets

Collect and analyze online data to gain a better understanding of your most valued customer

Develop integrated, cross-promoted programs to acquire, optimize and retain your most valued customers