Precision Dialogue offers comprehensive data analysis services through its team of experienced analysts and leading software tools. Examples of specific techniques supported, and typical applications include:

• Customer and market segmentation: Typically achieved with cluster or classification models; segmentation analyses can identify untapped opportunities within your customer and prospect base. Additional applications include developing customized messaging strategies and supporting Marketing budget allocation decisions.

• Cross-sell/up-sell models: Precision Dialogue models can help you identify the most profitable opportunities within your customer base.

• Acquisition models: Precision Dialogue designed models can identify your best prospects and quantify appropriate investment amounts for new customer acquisition activities.

• Retention models: Customer attrition - or "churn" represents the single biggest Marketing challenge for some companies. Precision Dialogue models can assist you in identifying "at risk" customers so actionable retention strategies can be developed.