The approach has changed.

Mass marketing, built on the principle of interruption, once moved large groups of customers and was held as highly effective. That is no longer true. Today, invited messages that are precisely personalized have taken root ... again. We've gone back to a time when the neighborhood shopkeeper knew and anticipated the needs of every customer based on their personal relationship and dialogue. A precise dialogue. A true market of one. Trust built on personal relationships and the exchange of information. That's the foundation we offer our clients. Precision Dialogue, it's all in our name.

WHATS HAPPENING?

April 8th - Finding Prospect Lists That Will Achieve Great Results: An Interactive Panel Discussion. A part of DMA Cleveland's Lunch and Learn Series. Find out more information and register today.

Interaction 2008, An interactive learning experience where theory meets practice. Learn more about this full day conference at The Taylor Institute for Direct Marketing at Akron University.

NEWS:

2 years in a row --Precision Dialogue is the only Ohio company to make top 50 email vendors in B-to-B Magazine's Interactive Marketing Guide 2007.

Precision Dialogue on track to deploy 10 million emails this year.

Dan Rose is contributing author of newly released book, Direct Marketing in Action.

Marci Hower honored in Crain's Cleveland Business as one of the top 40 business professionals under 40 years old in the community.

Dan Rose is recognized on the editorial advisory board for Direct Marketing: An International Journal

Two Eclipse Awards presented to Precision Dialogue for their web and email work with National City Corporation.