Thursday, April 30, 12:00pm EDT
The Next Best Action Approach to Contact Strategy
What if you could determine the next best action to take with every customer every day? Sound like the 1:1 marketing Holy Grail? A well-executed Next Best Action (NBA) program may be the best way to optimize your contact management process. NBA is a holistic, customer-centric approach to coordinating across multiple audiences and message alternatives – ensuring that you are delivering the most relevant content every single day.
Join us on Thursday April 30th from 12:00PM-1:00PM EDT as Todd Thompson, EVP, discusses how to create and implement a NBA solution, along with how to avoid the common pratfalls associated with such programs.