March 20, 2014
Search & Social: How to Deliver Personalized Experiences
Online advertising has both opportunities and challenges when it comes to targeting and optimization. In order to reach your target audience with the most relevant message at the right place and time, several different cross-channel tests and improvements can be made to get the most performance from your paid search, display advertising and social media advertising. In this webinar, we will provide an overview of how to test, measure and refine targeting and ad copy across these different channels to improve overall reach and results.